Feedback on ebay is one of the most effective tools that both buyers and sellers have. Yet, surprisingly (or stubbornly) many sellers, even at the Powerseller Level, refuse to accept one of the key requirements for obtaining consistent positive feedback.
Consider what the requirements are for both the seller and the buyer to deserve the award of positive feedback.
The seller is obligated to provide the item being advertised in the condition advertised within a reasonable timeframe after the buyer has made payment. If the product delivered is as advertised, they deserve positive feedback. If the product is not delivered as advertised, FOR ANY REASON, the seller does not deserve positive feedback. It is that simple.
The Buyer is obligated to pay for the item within a reasonable time period. If the buyer makes timely payment he deserves positive feedback. This is the buyers’ ONLY obligation.
Many sellers refuse to provide feedback for buyers until the buyer has left feedback for the seller. This is a huge mistake and probably a big part of the reason for ebay changing the feedback system. For some reason, many sellers seem to think that the buyer is obligated to accept whatever is sent to them. And once received are obligated to like it and leave positive feedback. Theses sellers will tell you that the buyer does not deserve positive feedback until they leave positive feedback. If you think about it logically, that entire concept is deeply flawed.
If you are a seller and you refuse to leave feedback for a buyer once payment has been received it is like screaming from your auction “Beware buyer, I am not a dependable seller and you will probably not be happy with my product!”
Treat your customers with respect and provide a good product. The positive feedback will flow.
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Saturday, January 24, 2009
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